FITS is dedicated to the art and science of riding apparel. Known for its PerforMAX™ leather technology, FITS riding wear is the first and only choice for thousands of equestrian athletes.
Our patented products are the result of an intense pursuit of giving the wearer an enduring advantage and comfortable fit. We constantly research the physics of riding; the spectrum of technical materials; and the newest sewing techniques, seeking the characteristics that matter most—high performance, outstanding comfort and flattering fit.
The FITS design team are themselves riders, with years of state of the art athletic product development experience. All FITS designs are born out of repeated trial and unmatched commitment to quality. FITS is proud to have raised the bar for technical innovation in equestrian wear. We invite you to wear FITS, For the Ride of Your Life.
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Lida Bard’s Bio
Lida Bard has ridden horses since the age of 8. Horses were her first love and once she found Eventing at the age of 11, she never wanted to do anything else. She was heavily involved in pony club until she was 16 and rated through the C-1 level.
Lida grew up in Tewksbury, New Jersey. After graduating from high school Lida went off to Elon University where she received a BA in Creative Writing. Lida’s parents moved to Aiken while she was in college. She is very hands on taking care of her four horses on the family farm. FITS breeches have been Lida’s favorites for years and the purchase of FITS is fulfilling her dream of having a career in the equestrian industry. Lida is very much looking forward to designing new FITS products. Lida is also a skilled sewer, having learned from her mother at a very young age. Prior to purchasing FITS, Lida worked at Aiken Downtown Development Association. She headed the in-house marketing, worked on organizing community events, prepared bi-weekly newsletters, updated social media accounts and made sure the day-to-day operations ran smoothly. She frequently interacted with the Aiken Chamber of Commerce and local downtown businesses to promote and grow downtown sales.
Lida is a member of the Aiken Young Professionals’ Association as well as the South Carolina Writers’ Guild. Lida and Brian have two amazing dogs, a Boston Terrier named Olivia Rose and a Jack Terrier mix named Maisy, who join them in the FITS office in downtown Aiken where Lida will oversee production and product development.
Brian Allenby’s Bio
Brian spent his early childhood in Madison, Connecticut, and later moved with his family to Princeton, New Jersey. He was awarded the prestigious Eagle Scout ranking and graduated cum laude from The Pennington School.
Like Lida, he entered Elon University in North Carolina and earned a bachelor’s degree in Environmental Science with minors in Business, Geography, and Geographic Information Systems. During college Brian worked in sales for two companies where he consistently ranked as a top regional and national performer for both companies. Lida and Brian met at Elon, were engaged in August 2013 and married in October 2015.
Brian enjoyed working for a New Jersey based public proprietary software company prior to FITS. Brian moved to Aiken to be closer to Lida and her horses and shortly thereafter began riding and has thoroughly enjoyed it. He hopes to Event soon!
Brian is also a member of the Aiken Young Professionals’ Association. He is involved with general management, marketing, and sales management at FITS.