Press Releases

PerforMAX breeches now available in white on white.

March 2014

FITS Announces True White Deerskin on All-Season Full Seat

New for 2014, PerforMAX™ show breeches available in white-on-white.

March 31, 2014, Portland, Oregon, USA — FITS, inventor of the most athletically advanced riding breech on the market, announced a big development for the PerforMAX™ Full Seat Show Breech: true white deerskin teamed with the immensely popular All Season fabric.

“Unlike synthetic leather products, genuine deerskin is extraordinarily hard to get truly white but still washable,” said Sheryl Rudolph, founder of FITS. “This is a huge development and one we’re so proud to offer on this year’s PerforMAX™ Full Seat show breech. We also switched to our All Season fabric, as our fans love that smooth formal look teamed with the incredible support it provides.”

The PerforMAX™ was a major breakthrough in riding comfort and control when it was introduced in 2005, and it continues to woo new full seat fans to the joys of genuine deerskin, segmented and perforated for ultimate stretch, give, support, and grip. Until now, FITS riders had to settle for a creamy leather on white fabric. While it looked proper and nice, it was certainly not as crisply perfect as this new white-on-white breech.

As with other PerforMAX™ breeches, the white show breech now features All Season fabric, a pro-athlete fabric exclusive to FITS with a smooth, formal appearance. Fully lined in light weight, opaque microfiber for modesty, the All Season fabric provides fantastic support and body sculpting benefits for the most athletic feel available in a breech. The tailored zipper front has a moderate rise that works perfectly with classic dressage coats and shadbellies alike.

PerforMAX™ Zip Full Seat Show Breeches featuring true white deerskin are available now in sizes XS, S, M, L, XL, for a suggested retail price of $288. See FITSriding.com for a complete list of online and local retailers, and for more information.

ABOUT FITS

FITS (“Fun In The Saddle”) launched in 2005, bringing to market the original patented PerforMAX™ top-performance technical breech that continues to revolutionize the way riders connect with their saddle, their horse, and their riding experience. Today FITS has a well-deserved reputation as inventor of the most advanced athletic wear for the English rider, with a full range of exceptional performance clothing for year-round riding. FITS is sold widely throughout the USA, with growing availability in Australia, Canada, Denmark, England, France, New Zealand, Sweden, and the United Kingdom.

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For more information contact holly@horseflycreative.com 770.674.4675