Press Releases

FITS Breeze Tech Shirts: Cool, Luscious, Ladylike Athleticism

March 2014

FITS Breeze Tech Shirts: Cool, Luscious, and Ladylike Athleticism

Just because you ride hard, doesn’t mean you need to feel (or look) like it.

March 20, 2014, Portland, Oregon, USA — For the first day of spring, FITS announces Breeze Tech short sleeve shirts, with sun protection, speedy moisture wicking, and superb ventilation; all with feminine curves and gorgeous colors.

“We are so excited about this next evolution of our UPF 50 Cooltec odor- and pill-resistant fabric” said Sheryl Rudolph, founder of FITS, inventor of the most technologically advanced riding breech on the market. “These might be the prettiest shirts we’ve ever introduced, but they have all the fantastic function FITS is known for.”

“Queenie” is the name of the single Breeze Tech print, a crisp black and white heraldic design, framed with white powermesh panels that provide mass ventilation and visually slim the feminine silhouette. The Breeze Tech solid colors include a show-ready crisp white, plus three ooh-la-la summer colors that you can’t wait to put on to soak up the sun: vibrant tangerine, lipstick, and periblue.

Like the Queenie, the four solid colors all have powermesh for a noticeable cooling effect, and hourglass shaped seaming. Queenie and white both come with white zippers, the three vibrants feature bright silver coil zippers for a sparkly bit of flash.

Breeze Tech shirts are available in sizes S, M, L, XL, for a suggested retail price of $76. See FITSriding.com for a complete list of online and local retailers, and for more information.

ABOUT FITS
FITS (“Fun In The Saddle”) launched in 2005, bringing to market the original patented PerforMAX™ top-performance technical breech that continues to revolutionize the way riders connect with their saddle, their horse, and their riding experience. Today FITS has a well-deserved reputation as inventor of the most advanced athletic wear for the English rider, with a full range of exceptional performance clothing for year-round riding. FITS is sold widely throughout the USA, with growing availability in Australia, Canada, Denmark, England, France, New Zealand, Sweden, and the United Kingdom.

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For more information contact holly@horseflycreative.com 770.674.4675