Press Releases

The Science of Stick: Shoe Tread Technology applied to a Full Seat Breech.

March 2015

FOR IMMEDIATE RELEASE

Journalists please contact:
Sheryl Rudolph, FITS Riding
503.915.3112
sheryl@funinthesaddle.com
hi-res images available upon request

FITS Introduces NEW TechTread Full Seat Breech for Spring 2015
“The Science of Stick: Shoe Tread Technology applied to a Full Seat Breech”

 March 9, 2015 Portland, Oregon USA - FITS, inventor of the most athletically advanced riding breech on the market, has done it again.  Our new TechTread’s mesmerizing power- pattern brings nuanced performance to new levels, created from the study of human movements in the saddle with inspiration from shoe tread technology. The result is a pattern that maximizes grip where riders need it, minimizes it where they don’t, and provides a balance between the two in areas where you want ‘moveable grip’. We worked with ink makers and printers to source a new ink to provide the absolute best grip possible with printed fabric. Even better, the ink is environmentally friendly! The new Techtread has updated clean styling, featuring FITS All Season Lite fabric for cool summer riding, and 14% Lycra for anti-fatigue muscle compression. This print technology lets us offer TechTreads for half the price of our deerskin full seats, a welcome combination of performance and value in the easiest care breech yet. Sheds hay, shavings, and dirt; with a roomy pocket for cell phone or essentials. 
 
 The FITS TechTread features a fashionable and flattering back yoke and euro seat in a comfortable pull on style. It's machine washable and dryable, and is Made in the USA. Available now in sizese XS- XL,  in  Black, Coffee, Lead and Sahara for an MSRP of only $128.
 

View the FITS TechTread video, shop or simply learn more here:
http://fitsriding.com/collection/A619

ABOUT FITS

FITS ("Fun In The Saddle") launched in 2005, bringing to market the original patented PerforMAXTM top-performance technical breech that continues to revolutionize the way riders connect with their saddle, their horse, and their riding experience. Today FITS has a well-deserved reputation as inventor of the most advanced athletic wear for the English rider, with a full range of exceptional performance clothing for year-round riding. FITS is sold widely throughout the USA, with growing availability in Australia, Canada, Denmark, England, France, New Zealand, Sweden, and the United Kingdom.

 

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For more information contact Sheryl Rudolph at FITS 888.360.3487, sheryl@FITSriding.com