Press Releases

FITS PASSES REINS TO AIKEN BASED EQUESTRIAN ENTREPRENEURS

May 2015

FOR IMMEDIATE RELEASE

 

FITS PASSES REINS TO AIKEN BASED EQUESTRIAN ENTREPRENEURS

 

(Portland, OR)

 

In a strategically planned succession move by its founder and CEO, Sheryl Rudolph, FITS (Fun In The Saddle), the leading manufacturer of

equestrian athletic apparel has been sold to Lida Bard and Brian Allenby of Aiken, SC. The couple plans to maintain FITS' long

standing reputation for innovation and quality while moving FITS' main offices to Aiken.

 

In a joint statement to its customers, FITS stated: Sheryl, having founded and guided FITS through 10 years of continuous growth, will

not disappear entirely, although she looks forward to new found time for her other passions. She is committed to advising and consulting

with Lida and Brian to maintain FITS' leadership position in equestrian apparel; as well as advising and encouraging their enthusiastic commitment in

taking FITS to even higher levels.

 

Lida and Brian bring many combined years of business and professional experiences; and are avid riders. Brian has a marketing and sales

background and Lida has been promoting business in Aiken's downtown historic district. She is also a skilled sewist and has a great

knowledge of what goes into making FITS' products. Both Lida and Brian are very enthusiastic about increasing FITS' product offerings

and expanding to new markets. "We are open to additional business opportunities that may add complimentary products, especially those

with proprietary benefits", says Lida.

 

FITS' patented technologies and recognized workmanship will continue unabated, moving forward as FITS Riding Ltd. Now with even more eyes

on every aspect of what it has taken to make FITS a recognized leader in the equestrian world, Lida looks forward to heading product

development and production. The Spring '16 line is well into completion and will be previewed at AETA in a few months, where Lida

and Brian are excited to meet everyone.

 

 "They come to the business with a passion for excellence and youthful energy", Rudolph says as she has been busy introducing the

soon to be married couple to FITS' customers and retailers. A profile of the new owners can be found at FITSriding.com/profile where more

biographical information and photos can be viewed.

 

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For more information contact Lida Bard at FITS 888.360.3487, lida@FITSriding.com