Press Releases

Halt Cancer @X T Shirt Fund Raiser

May 2014

FOR IMMEDIATE RELEASE
Journalists please contact
Holly Davis, Horsefly Group
770-674-4675  holly@horseflygroup.com
hi-res images and video available upon request

FITS announces Halt Cancer at X support
Ride pretty in pink with soft FITS tee, and help fund cancer research

May 14, 2014, Portland, Oregon, USA — She who has the most fun wins.™ It’s not just the FITS slogan, it's who they are as a company, making riding personal, and supporting fellow women in their goal to enjoy their horses - and their life in and out of the saddle - to the fullest.

Nothing is more personal than losing your loved one to cancer, or battling it yourself. That’s why FITS designed a t-shirt to honor Halt Cancer at X, a program founded by Sarah Broussard to honor her mother Rebecca Broussard, founder of The Event at Rebecca Farm, who passed away from breast cancer in 2010.

The name Halt Cancer at X comes from dressage competition, in which competitors have to ride a series of movements of which the first is usually “halt at X”, X being an imaginary spot in the exact center of the arena.
The shirt is a soft, feminine t-shirt in a cheery bright pink, with a beautiful modern illustration of six horses and riders swirling around, with the line “She who has the most fun, wins!” A portion of the proceeds from each shirt sold goes directly to Halt Cancer at X.

In addition, a $5 parking donation is collected to benefit Halt Cancer at X each day at The Event at Rebecca Farm, a destination competition for eventers and fans held in Montana each summer. This year, it will be held July 24-27, 2014.

For more information about the Event at Rebecca Farm or Halt Cancer at X, please visit rebeccafarm.org/Halt_Cancer_at_X. 

To see the Halt Cancer at X t-shirt designed by FITS, visit fitsriding.com/collection/A121.

For other FITS products, and a complete list of online and local retailers, see FITSriding.com.

ABOUT FITS

FITS (“Fun In The Saddle”) launched in 2005, bringing to market the original patented PerforMAX™ top-performance technical breech that continues to revolutionize the way riders connect with their saddle, their horse, and their riding experience. Today FITS has a well-deserved reputation as inventor of the most advanced athletic wear for the English rider, with a full range of exceptional performance clothing for year-round riding. FITS is sold widely throughout the USA, with growing availability in Australia, Canada, Denmark, England, France, New Zealand, Sweden, and the United Kingdom.

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For more information contact holly@horseflycreative.com 770.674.4675