Press Releases

Stay warm with FITS Hawley Jacket

August 2014

PRESS RELEASE:

New for Fall 2014: the Hawley Hybrid Jacket, Part of the Complete FITS Winter Layering System

Sheds hay, dirt, water, wind… and also sheds the usual stiffness of a shell

August 5, 2014, Portland, Oregon, USA — FITS, inventor of the most athletically advanced riding breech on the market, has revealed a thoughtfully complete layering system for winter riding and comfort, and its more rugged mid layer, the Hawley Hybrid.

The Hawley Hybrid is a glorious mashup of 8% Spandex® soft shell fabric on upper sleeves and body core paired with super stretchy Wind Pro® knit on side panels, lower back, and under sleeves, plus a Dintex® waterproof breathable membrane inside.

The result looks and performs like a tailored weatherproof dirt-shedding jacket, but instead of that somewhat stiff feeling those shells give you, it feels as stretchy-comfy as a fireside sweater. It’s also a hybrid in that it functions beautifully as the mid layer in the FITS outerwear system under the Shannon Weatherproof Shell, and as outerwear on its own in moderate weather. Feminine seaming, a back stash pocket, cozy fleece inside, subtle plaid accents, and two-way antique nickel zippers complete this gorgeous jacket, named for FITS fan and Canadian Olympian Hawley Bennett.

The Hawley Hybrid is available in Tuscan red with sable accents, black with graphite accents, or solid sable brown, in sizes S, M, L, XL, for a suggested retail price of $190. See FITSriding.com for a complete list of online and local retailers, and for more information.

About the FITS Winter Layering System

“Layering is key for winter riding comfort,” said Sheryl Rudolph, founder of FITS. “In the worst of winter, we’re all bitterly cold when we get to the barn, questioning our sanity for riding at all!” she laughed. “But as we all know, by the time we’ve groomed and tacked up, we’re getting warm, and by the time we’ve finished a ride, we better have shed some layers, as being wet as you cool down is not a good situation. We have created a very stylish system of color-coordinated pieces for various conditions that work together to help keep you ventilated, temperature-controlled, dry… and therefore comfortable!”

The FITS winter layering system is composed of four pieces: the thermoregulating Erin Base Layer, a body skin with thumb holes, the feminine wool-blend Katelyn Sweater Jacket for both warmth and style, the wind- and water-resistant Hawley Hybrid jacket, and the outermost Shannon Weatherproof Shell, which provides saddle skirting when seated, and maximum water- and wind-protection.

ABOUT FITS

FITS (“Fun In The Saddle”) launched in 2005, bringing to market the original patented PerforMAX™ top-performance technical breech that continues to revolutionize the way riders connect with their saddle, their horse, and their riding experience. Today FITS has a well-deserved reputation as inventor of the most advanced athletic wear for the English rider, with a full range of exceptional performance clothing for year-round riding. FITS is sold widely throughout the USA, with growing availability in Australia, Canada, Denmark, England, France, New Zealand, Sweden, and the United Kingdom.

Journalists please contact
Holly Davis, Horsefly Creative
770-580-5202 holly@horseflycreative.com
hi-res images and video available upon request

For more information contact Holly Davis, Horsefly Group, 770.674.4675 holly@horseflygroup.com