Introducing the Shannon Weatherproof Shell
PRESS RELEASE: SNEAK PREVIEW SHANNON WEATHERPROOF SHELL! NEW FOR FALL 2014
New for Fall 2014: the Shannon Weatherproof Shell, Part of the Complete FITS Winter Layering System
Your go-to winter barn coat has never been so gorgeous (and comfortable)
July 31, 2014, Portland, Oregon, USA — FITS, inventor of the most athletically advanced riding breech on the market, has revealed a thoughtfully complete layering system for winter riding and comfort, and its most external layer, the Shannon Waterproof Shell.
Shannon’s elegant plaid exterior and mesh interior sandwich a high-tech waterproof and breathable Dintex® membrane for the lightest bulk-free protection yet. Pleated back, 8% Spandex®, and a breathable stretchy armpit; plus elastic snap tabs at waist, and a two-way antique nickel zip front, craft the flattering fit-plus-flexible athleticism FITS is celebrated for.
Feminine around-town styling and dirt repellency lets you go from barn to grocery to home with ease. Zip pockets plus storable snap vent saddle skirts complete the thoughtful details. Wear it solo on warm rainy days for airy protection; on cold wet days pair with the mid and base layers from the complete FITS layering system.
The Shannon Weatherproof Shell is available in autumn houndstooth or black plaid, in sizes S, M, L, XL, for a suggested retail price of $240. See FITSriding.com for a complete list of online and local retailers, and for more information.
About the FITS Winter Layering System
“Layering is key for winter riding comfort,” said Sheryl Rudolph, founder of FITS. “In the worst of winter, we’re all bitterly cold when we get to the barn, questioning our sanity for riding at all!” she laughed. “But as we all know, by the time we’ve groomed and tacked up, we’re getting warm, and by the time we’ve finished a ride, we better have shed some layers, as being wet as you cool down is not a good situation. We have created a very stylish system of color-coordinated pieces for various conditions that work together to help keep you ventilated, temperature-controlled, dry… and therefore comfortable!”
The FITS winter layering system is composed of four pieces: the thermoregulating Erin Base Layer, a body skin with thumb holes, the feminine wool-blend Katelyn sweater jacket for both warmth and style, the wind- and water-resistant Hawley Hybrid jacket, and the outermost Shannon Weatherproof Shell, which provides saddle skirting when seated, and maximum water- and wind-protection.
FITS (“Fun In The Saddle”) launched in 2005, bringing to market the original patented PerforMAX™ top-performance technical breech that continues to revolutionize the way riders connect with their saddle, their horse, and their riding experience. Today FITS has a well-deserved reputation as inventor of the most advanced athletic wear for the English rider, with a full range of exceptional performance clothing for year-round riding. FITS is sold widely throughout the USA, with growing availability in Australia, Canada, Denmark, England, France, New Zealand, Sweden, and the United Kingdom.
Journalists please contact
Holly Davis, Horsefly Creative
hi-res images and video available upon request
For more information contact Holly Davis, Horsefly Group, 770.674.4675 email@example.com